See You at Savoy Lounge
Brand Identity, Package Design
With inspiration from the Ritz-Carlton Cigar Club, I created a cigar box for new members of the Savoy Club. The branding is cheeky and will leave the members with a smirk on their face. The visual inspiration was Eastern European matchbox prints, leading to a toothy paper and subtle, lithograph print details. Each box contains a message to welcome them to the club.
Challenges
What is the visual language of a high society cigar club? How do I depict charm and wit to my target audience? How do I create anticipation for an event?
Solution
