Golf le FLEUR
Editorial Design
Challenges
How do you merge a company’s old style and their rebrand? How do you create an identity that is cohesive while pushing the boundaries of a style guideline?
Solution
The Golf le FLEUR catalog is a redesign, meant to stay true to the brand identity while making additions to the book. I chose to expand the use of color and typography for visual interest. Through the brand’s stylized photography, I was able to keep the brand cohesive while being forward thinking with layout.
