FunGi & Friends
Brand Identity, Character Design, Illustration, Package Design
How can I create a set of toys for children who can’t verbalize their emotions? Can I create a teachable moment for children and their parents? What is an effective use of a package?
Challenges
Solution
Through trendy retro character design and an emotional twist, I created FunGi & Friends. It is a set of toys with a narrative around the titular character, Gi. His parents and guardians teach him about emotions as he travels through the forest.
Each character is an embodiment of an emotion, with an interactive box that teaches the children about them. The child logic was, “If Gi can talk about his feelings, so can I.” Each toy is hand-crocheted and the box allows the children to touch the toy.
