Noir Central Film Festival
Identity Package, Event Branding.
Solution
How do I convey the film history in the city of Savannah? How can I combine the characteristics of noir films with striking design?
Challenges
Being inspired by Noir City in Chicago, I aligned Noir Central as a pit stop for film lovers. Through the glowing letter reminiscent of a theater marquee, I brought the festival to the Lucas Theater in Savannah, Georgia. The sharp black and white stills from movies of the 40s-60s creates a stark contrast from the color palette. I invited newcomers and film aficionados alike to participate.
